Ian Baer on 35 Years of Brand Strategy and the Power of Emotional Data

In Episode 65 of The Bad Pod, Ian Baer, founder of Sooth and former Chief Strategy Officer at agencies like Publicis and TBWA, discusses his journey in advertising. He shares how the sitcom Bewitched sparked his interest in the field and delves into his approach to dissecting popular campaigns to extract strategic insights. Baer emphasizes the importance of emotional connection in marketing, especially in today's era of decision fatigue. He also touches on the value of a well-crafted brief and how his company, Sooth, leverages emotional data to drive marketing effectiveness.

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