How Empathy in Marketing Can Double Your ROI

In this episode of We Built This Brand, Ian Baer, Founder and CEO of Sooth, discusses the critical role of empathy in modern marketing. He emphasizes that while data is abundant, understanding the emotional drivers behind consumer decisions is what truly connects brands to their audiences. Baer shares insights on how integrating emotional intelligence into data analysis can lead to more authentic storytelling and significantly boost marketing effectiveness. For marketers aiming to resonate deeply with their customers, this conversation offers valuable perspectives on marrying data with human emotion.

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