Sooth Helps Brands Turn Data Into Smarter Marketing Moves

Advertising veteran Ian Baer has launched Sooth, a New York–based strategic consultancy that helps brands turn data into more effective marketing strategies. With a career spanning leadership roles at top agencies—including president of Big Fuel Communications, managing partner at iCrossing, and president of Rapp Collins Worldwide—Baer brings deep expertise in data-driven marketing. He has also held senior strategy positions at Rauxa, The Barbarian Group, and Formerly Known As.

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