The Future of Marketing: Emotion, Strategy, and Real Impact

Ian Baer joins The BeanCast to explore today’s most pressing marketing trends, from shifting consumer behavior to the future of brand strategy. In the episode, he highlights the growing importance of emotional intelligence in advertising—emphasizing how understanding what truly drives human decisions can elevate campaign performance and brand connection. Baer also shares how Sooth’s data-driven approach is helping marketers move beyond demographics to build more resonant, effective strategies.

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