Soothrbowl Sunday Reveals Which Ads Truly Hit Home

Press Releases
February 9, 2023

Soothrbowl Sunday Reveals Which Ads Truly Hit Home

Sooth's real-time Super Bowl ad breakdown goes beyond laughs—measuring emotional impact to reveal what truly connects with audiences

During Super Bowl LVII, Sooth introduced "soothrbowl Sunday," a live-streamed event analyzing commercials in real-time through the lens of emotional resonance. Led by founder Ian Baer, the panel utilized Sooth's proprietary methodology to assess how effectively each ad connected with viewers on an emotional level. This innovative approach shifts the focus from traditional metrics to understanding the deeper human responses that drive consumer behavior.