Expert Opinion on Southwest's New Commercial
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June 20, 2025
Expert Opinion on Southwest's New Commercial
Consumers aren't as pleased with Southwest's newest changes as the company thinks they are
Ian Baer comments on the reality of the changes Southwest Airlines made to it's beloved benefits. The real issue is how the company presented these changes, in a tone that doesn't match consumers attitudes. Baer points out that “taking beloved benefits away from loyal customers isn’t a topic for musical comedy".
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