Inside the Forces Shaping Streaming’s Next Era

With streaming hitting a tipping point Sooth's Emotional Logic Interface (ELI) weighs in. Drawing from 6.2 million “streamers on the bubble” ELI identifies seven MindTribes that will define the next era of entertainment. Industry insights also include how polarised audiences drive churn at twice the average rate, sports bundles hold the line against cancellation, and the normalization of planned subscription rotation, these findings paint a vivid picture of how streaming will evolve.