What It Takes to Sell Skincare to Ordinary Dudes
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March 27, 2025
What It Takes to Sell Skincare to Ordinary Dudes
How an unexpected partnership is redefining men's grooming
This knockout marketing move blends nostolgia, humor, and the brand's signature irreverence, does it strike the right balance of satire and authenticity? We shared our thoughts with Adweek on how Dr. Squatch is evolving the ‘bro brand’ playbook and what this partnership says about the shifting landscape of endorsements.
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