We fixed what was broken in marketing.
Sooth® is predictive intelligence, refocused.
Built at the intersection of behavioral science, neuroscience, and AI, we decode the emotional, practical, and situational needs behind 93% of buying decisions—and make them actionable.
So brands stop guessing, start connecting, and finally know what works.
Why Most Marketing Fails
Sooth reverses the downward spiral with fast, measurable impact:
Cut wasted spending and ineffective media
Take the guesswork out of strategy
Shorten and ensure the path to purchase
Create instant customer bonds the competition can't penetrate
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Sharper Strategy. Measurable Results. At Scale.
That's the Sooth Method.
Sooth Makes Every Marketing Dollar Smarter
Know what works—before you spend
Sooth shows you who to target, what drives them, and when they're ready—across every channel.
Data-verified audience and targeting strategy
Emotional and behavioral drivers of brand choice
Competitive and category decision dynamics
Media and channel ROI projections by audience
Creative and messaging that connects the first time—no more endless testing
Win Smarter. Deliver Stronger.
Sooth gives your team fast, predictive insight into who to reach, what drives them, and when to show up.
Delivered in 10 days. Average 4x lift. No testing required. We Help You Deliver:
Audience & Segmentation Strategy
Emotional & Behavioral Insight
Brand Switching Dynamics
Channel & Media Planning
Message & Creative Fit
Fuel your pitches. Write better briefs. Get to what works faster.
Back Every Plan With Predictive Confidence
Sooth gives you the targeting insight that turns guesswork into strategy.
In just about 10 days, we reveal who to reach, what drives them, and where they'll convert—across channels, platforms, programs, and publishers.
95% predictive accuracy. No testing. No waste. We Help You Deliver:
Channel-Level Targeting
Emotional & Behavioral Drivers
Brand Switching Signals
Moment-Based Planning
Predictive Media Mix Guidance
Because precision beats potential.
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Sooth insights make every marketing investment work harder
Know What Works—Before You Spend
In just 10 days, we tell you who to target, what drives them, and when they're ready—across every channel.
Average 4x stronger performance. No testing. No waste. 95% predictive confidence. We help you deliver:
Audience Strategy
Emotional & Behavioral Drivers
Brand Choice Dynamics
Media & Channel Planning
Creative & Messaging
No guessing. Just better decisions, faster.
Win Smarter. Deliver Stronger.
Sooth gives your team fast, predictive insight into who to reach, what drives them, and when to show up.
Delivered in 10 days. Average 4x lift. No testing required. We help you deliver:
Audience & Segmentation Strategy
Emotional & Behavioral Insight
Brand Switching Dynamics
Channel & Media Planning
Message & Creative Fit
Fuel your pitches. Write better briefs. Get to what works faster.
Back every plan with predictive confidence.
Sooth gives you the targeting insight that turns guesswork into strategy.
In just about 10 days, we reveal who to reach, what drives them, and where they'll convert—across channels, platforms, programs, and publishers.
95% predictive accuracy. No testing. No waste. We help you deliver:
Channel-Level Targeting
Emotional & Behavioral Drivers
Brand Switching Signals
Moment-Based Planning
Predictive Media Mix Guidance
Because precision beats potential.
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Sooth Core FACTs
Sooth Core FACTs (Fast, Actionable, Cost-Effective, Timely) provide a nuanced, detailed dossier containing the critical information you need to drive informed strategic, creative, media, promotional, and competitive decisions. In less than a month, you’ll know more about acquiring, retaining, growing, and leveraging your customers for advocacy than you’ve ever known.
Soothpanel
Utilizing our extensive access to consumer behaviors and trends, we will custom-build a real-time panel addressing your time-sensitive marketing inquiries at a 95% confidence level. Soothpanel provides insights on visuals, copy, strategic alliances, brand influencers, promotions, and more.Think of it as having a focus group of 100,000 individuals at your disposal, at a fraction of the cost.
Soothtracker
Know where you stand—and what's shifting around you.
Soothtracker monitors brand momentum, emotional signal strength, and competitive opportunity in real time.
Track share of emotional signal vs. competitors
Identify switching risks and whitespace
Get strategic alerts—not dashboards
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Sooth Core FACTs
Sooth Core FACTs (Fast, Actionable, Cost-Effective,Timely) provide a nuanced, detailed dossier containing the critical information you need to drive informed strategic, creative, media, promotional, and competitive decisions. In less than a month, you’ll know more about acquiring, retaining, growing, and leveraging your customers for advocacy than you’ve ever known.
Soothpanel
Utilizing our extensive access to consumer behaviors and trends, we will custom-build a real-time panel addressing your time-sensitive marketing inquiries at a 95% confidence level. Soothpanel provides insights on visuals, copy, strategic alliances, brand influencers, promotions, and more.Think of it as having a focus group of 100,000 individuals at your disposal, at a fraction of the cost.
Soothtracker
Soothtracker is your solution for competitive brand tracking and opportunity analysis. We provide up-to-date, accurate penetration and affinity data for your brand and competitors nationally and locally. When used in combination with Sooth Core FACTs. your brand will be well-prepared to respond to and take advantage of opprotunities in real-time. Get up and running in just two weeks at a fraction of the cost of traditional research.
The Sooth Method is trusted by brands that move markets—and expect results
Want to know how Sooth can help your brand?
We'll build a customized Signal Snapshot that reveals what drives your audience—and what your competitors are missing.
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