We solve brand challenges with unmatched nuance,
precision and speed.
Brands have access to vast terabytes of data to help with targeting, offers and messaging. The problem is this is transactional data and is missing the “how and why” people make decisions.
We simultaneously apply thousands of AI models and proprietary algorithms to predict the decision-making priorities of any audience–without cognitive bias.
We do this at a 95% confidence level and score 220 million anonymized individuals based on their attitudes, behaviors, and opinions.
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Lifetime Value
Brand Favorability
Annual Value
Months Customer Tenure
Our method is proven to increase effectiveness by 3X - 24X in nearly every marketing discipline and across industries from healthcare to automotive, finance, travel, consumer goods, tech, and more.
We provide a thorough understanding of your customers' thought patterns, lifestyles, and motivations, and tell you exactly what they need from your brand in order to say "yes."
We're the magic ingredient in your brand reinvention, market expansion, new product introduction, or winning pitch.
“Ian's perfect combination of brilliance and approachability make him the ideal partner to any client or colleague. He effortlessly applies his experience across industries with his foresight to know what's next and packages it in a relatable, easy-to-digest way that makes the path forward clear.”
“Trusted counselor? Business sage? Futurist? Honest broker? Soothsayer? Ian is among the very few who can lay rightful claim to all of these roles.”
“Ian Baer is amongst the most talented, inspiring, creative, and innovative leaders that I've ever worked with. He brings a level of disruptive creativity that drives bold results. His numerous superpowers include a deep understanding of customer needs, market trends, cutting-edge technology, and how to combine them to foster powerful synergies. He is a genuine pioneer and it's no surprise that Ian continues to be the driving force behind so many award-winning campaigns and product launches.”
