Streaming media has reversed "who's teaching who" over the past 20 years, with younger generations now teaching older ones how to use new tech. This shift is evident in the streaming wars, and older viewers are now streaming more than younger ones. It leaves one to wonder about the next industry that will be completely turned on its ear by the outsized impact younger consumers have and how they will continue to impact the rest of the world.
The bookends of modern commerce – Inspiration and Impulse – allow us to see customers in a new light. Whether you sell to businesses or consumers, you’ll miss most of your sales opportunities if you aren’t mastering these two elements.