Struggling with Customer Retention? You’re not alone!
Brands that create emotional connections can excel in the age of impulse buying
AI’s early role in marketing, social media’s influence on politics, and retail trends
Pressure in the marketing industry leads to stagnant campaigns
Ian Baer returns to The Bean Cast to discuss the latest in brand strategy
Brands Must Prioritize Social Media and E-Commerce to Engage Gen Z Shoppers
To Engage Baby Boomers, Focus on Price, Personalized Service, and Word-of-Mouth Over Social Media
Sooth study shows Baby Boomers outpace Gen Z in sustainability and online beauty product research
Ian Baer, founder of Sooth, leverages over 30 years of marketing experience and heads brand storytelling
Gen Z's Celebrity Endorsements Boost Brand Appeal, But Traditional Media Falls Short
