Loyalty programs like exclusive access entice consumers and increase brand loyalty
Ian Baer and Kurt Donnell discuss the emotional landscape of consumers, Gen Z's unique buying behaviors, and the psyche of marketing.
Ian Baer discusses advertising strategy with The Bad Pod
Ian Baer explains that US companies can't afford to remain silent when it comes to the war in the Middle East.
Women aged 18-24 are influenced by celebrity figures like Kylie and Kendall Jenner for financial guidance over traditional experts
Ian Baer talks with "If You Market It They Will Come" about the foundation of all successful marketing… audience connection.
Streaming media has reversed the traditional teaching dynamic, with younger generations instructing older ones on new technology
Facing more supply than demand, Airbnb has partnered with celebrities to offer free stays in their homes, though concerns may impact its effectiveness in revitalizing the company
The bookends of modern commerce, redefine customer engagement, making their mastery essential for capturing sales opportunities.