Ian Baer returns to The Bean Cast to discuss the latest in brand strategy
Brands Must Prioritize Social Media and E-Commerce to Engage Gen Z Shoppers
To Engage Baby Boomers, Focus on Price, Personalized Service, and Word-of-Mouth Over Social Media
Sooth study shows Baby Boomers outpace Gen Z in sustainability and online beauty product research
Ian Baer, founder of Sooth, leverages over 30 years of marketing experience and heads brand storytelling
Gen Z's Celebrity Endorsements Boost Brand Appeal, But Traditional Media Falls Short
Celebrity Endorsements Could Backfire When Targeting Baby Boomers
Sooth® Founder Reveals Gen Z Shops Based on Personal Judgment, Not Just Social Influence
The Sooth study reveals baby boomers prioritize personalized service and environmental values, are less influenced by brands, and use social media for travel inspiration
Targeting Baby Boomers? Ditch Facebook for More Effective Screen Strategies
