5 ways Amazon Advertising remains recession-proof

Amazon's ad revenue grew by 23% year-over-year in Q1, thriving despite economic challenges. Key factors include its vast customer data, effective use of retail media, performance-based advertising, continuous innovation, and SEO benefits. Amazon's data from over 200 million Prime subscribers enhances targeted advertising, offering a clear ROI and adaptability to economic fluctuations. Retail media's resilience and Amazon's innovative ad formats, like those on Prime Video and live sports, further attract advertisers. Ads also boost organic product visibility, improving search rankings and influencing offline brand loyalty.