Super Bowl Ads Are Just the Start—Here’s How to Make Them Last

Super Bowl ad prices are skyrocketing, but attention spans aren’t. The smartest brands know the game isn’t won in 30 seconds—it’s won in what comes after. By syncing ads with second-screen strategies that engage viewers in real time, marketers can turn fleeting attention into measurable action. It’s not just about making a splash—it’s about making it stick.