Airbnb is facing challenges this summer with a decline in revenues and too much inventory. To boost their business, Airbnb has partnered with celebrities like Gwyneth Paltrow, Ashton Kutcher, and Mila Kunis who are offering their homes for free stays. These celebrity endorsements help attract travelers who seek unique experiences. However, some people have complained about host fees and rules on social media. Despite the use of celebrities, it remains to be seen if this strategy will revive Airbnb's fortunes.
Where did Target go wrong after the "anti-woke" backlash? (Spoiler alert) Thinking about the needs of all of its customers is a good start.