Marketing Gamechanger Meets the "Big Game:" soothrbowl 2023

Sooth, a new strategic marketing consultancy with a patent-pending approach that combines data, AI, and human insight to create stronger human-brand connections, will also be part of the event.

Viewers can catch Sooth's commentary on the Big Game, known as "soothrbowl," live on Facebook at the same time as the game. On its various digital platforms, Sooth will broadcast soothrbowl Sunday, featuring a panel of experts who will offer their insights on this year's Big Game commercials. The ads will be analyzed through the lens of human understanding using Sooth's proprietary "soothscale," a Periodic Table highlighting the top 10 emotions that drive consumer decisions.