30+ Years of Building Emotionally Powerful Brands

Ian Baer has spent over 30 years tackling marketing’s most significant challenges, driving success for major brands while empowering challenger brands to exceed expectations. With leadership roles at industry giants like Publicis Groupe, TBWA, Rapp, and Deutsch, Ian has built a reputation for strategic innovation and impactful brand storytelling. Recognized as a thought leader and named to Campaign US’s Digital 40 Over 40, Ian shares his expertise on consumer behavior trends through conferences and podcasts. In 2023, he founded Sooth, focusing on data-driven marketing insights, and leads the brand storytelling practice at Kestrel Consultants. Ian also serves on Ithaca College’s Customer Experience Board, continuing his commitment to shaping the future of marketing.

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