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Dec 18, 2023
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Podcasts

Brand Strategy with Ian Baer: Insights from a 35-Year Veteran

Ian Baer discusses advertising strategy with The Bad Pod

The Bad Pod, An Ad Pod explores the insights of Ian Baer. From his formative inspirations to his groundbreaking contributions at Sooth, Ian delivers a captivating masterclass on advertising strategy and its transformative journey.

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Sep 9, 2024
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Unlocking the Emotional Drivers of Human Decisions to Create Powerful Stories and Experience

Ian Baer, founder of Sooth, leverages over 30 years of marketing experience and heads brand storytelling

Jul 23, 2024
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How is Your Emotional Understanding?

Ian Baer joins the Rethink Marketing Podcast to explore how brands can balance data with emotional relatability, highlighting the evolving role of AI in building customer loyalty