Cracking Emotional Insights

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The Emotional Core of Every Decision and Its Importance in Marketing

October 9, 2025

Should Your Brand Pick a Side?

September 22, 2025

The 'I's of Marketing

June 5, 2025

Podcasts
May 16, 2025

Cracking Emotional Insights

emotional drivers — not data points — fuel consumer decisions

On the Think Future podcast, Ian Baer explained why real emotional drivers — not data points — fuel consumer decisions. He challenged brands to move beyond demographics and focus on authenticity, emotional insight, and predictive intelligence to truly connect with people.

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