← All News & Takes

Does Gen Z care about creators?

Gen Z extensively uses social media, with over 40% managing at least seven accounts, and nearly half prefer brands offering direct purchases through these platforms

Our study reveals that Gen Z consumers frequently use multiple social media accounts, with over 40% using at least seven accounts regularly, and a quarter using 11 or more. They primarily engage on TikTok and Snapchat, with their top 10 favorite activities occurring on these platforms. Furthermore, nearly half (46%) of Gen Z consumers prefer brands that offer direct purchasing through social media channels.