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Gen Z women take money tips from Kendall and Kylie Jenner: new study

Women aged 18-24 are influenced by celebrity figures like Kylie and Kendall Jenner for financial guidance over traditional experts

Sooth highlights how Gen Z women are increasingly looking up to celebrity figures such as Kylie and Kendall Jenner for financial inspiration, rather than from traditional financial experts. Our study utilized AI-driven psychographic models across a vast dataset to analyze Gen Z's financial behaviors and attitudes. It found that these young women exhibit a strong affinity for successful, self-made female role models in shaping their money habits. Social media platforms serve as their primary learning channels, where they prioritize content related to savings and wealth creation, making them distinctly different from the national average in their financial influences and priorities.