Ian Baer Has A Sooth-ing New Strategy Offering For Brands

Ian Baer, a veteran in the advertising industry, has launched a new strategic consultancy called Sooth, aimed at helping brands use data more effectively in their marketing strategies. Based in New York, Baer’s extensive career includes senior roles such as president of Big Fuel Communications, managing partner at iCrossing, and president of Rapp Collins Worldwide. More recently, he has held key strategy positions at Rauxa, The Barbarian Group, and Formerly Known As.

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