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Straddling the Fence Isn't Working for Target's Marketing

Where did Target go wrong after the "anti-woke" backlash? (Spoiler alert) Thinking about the needs of all of its customers is a good start.

Where did Target go wrong after facing backlash for its "anti-woke" stance? (Spoiler alert) A key misstep was not adequately considering the diverse needs and perspectives of all its customers. Target's failure to balance and address the varying expectations and values of its wide customer base contributed significantly to the controversy and subsequent negative impact on the brand. Understanding and respecting the diverse needs of all customers is crucial for maintaining a positive and inclusive brand image.