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2023 Super Bowl Sunday: One Company Streaming First-Ever Real-Time Play By Play Of Commercials

Super Bowl hype is not just about the game but also star-studded commercials, with brands investing to engage viewers, sparking immediate social media reactions and analysis.

The anticipation for the Super Bowl is reaching fever pitch, with excitement not just for the game itself but also for the star-studded commercials. Previews and teasers for ads featuring celebrities like Melissa McCarthy, David Grohl, Jack Harlow, Elton John, Missy Elliot, and more are already lighting up social media and YouTube. These commercials, which can cost up to $5 million for just 30 seconds, are a major investment for brands like Uber and Michelob Ultra, aiming to capture immediate reactions and engage viewers in real-time through social media platforms. Ian Baer, founder of sooth, emphasizes the effort and creativity poured into these ads, equating them to the dedication of the football teams on the field. The post-game analysis, dubbed "Soothrbowl Sunday," will feature Baer and other experts dissecting the ads live on Facebook, LinkedIn, YouTube, and Instagram, underscoring the growing importance of immediate audience feedback in shaping marketing strategies.