The Emotional Core of Every Decision and Its Importance in Marketing

In this episode of the The Next Decision podcast, Ian Bear, founder and CEO of Sooth cuts straight to the heart of marketing. He highlights how data and demographics have long dominated marketing, but they only explain a fraction of why people choose what they choose. The true indicator, emotions. Baer unpacks the concepts of emotions in decision making, emotional needs, decision fatigue. The takeaway from this is that marketing needs empathy in order to actually move people to act.