The Fall and Rise of the American Shopping Mall

While online retail lead to the fall of the shopping mall an evolved consumerism trend of online-to-offline sales, O2O, has lead back to its rise. Three critical considerations for retailers now include the 'phygital' handoff, the age of impulse, and turning content into commerce. Shopping malls offer an ideal venue for O2O commerce — and in doing so may have well saved themselves from retail extinction.