The 'I's of Marketing

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The Emotional Core of Every Decision and Its Importance in Marketing

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The 'I's of Marketing

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June 5, 2025

The 'I's of Marketing

Gain valuable insights regarding brands and marketing from Sooth found Ian Baer

Ian Baer shares his insights on the episode of Brands, Beats & Bytes. Key takewawys from the discussion include living a problem solving mindset, not always follow the herd, it's not always what it does - it's about how you feel, chase learnings not dollars, being a disciple for good, and people do what you pay them to do.

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