Demographics
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Hot Steaming Cup of Truth
Hot Steaming Cup of Truth
May 6, 2025
Demographics
It’s time to stop targeting what’s easy, and start connecting with what actually drives decisions.
Ever buy the same car as someone just because you’re the same age? Didn’t think so. Demographics drive ~2% of buying decisions — yet they power nearly 70% of marketing strategies. That mismatch? It’s holding your performance back.
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