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Aug 1, 2023
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In the News

Elon Musk's Twitter Rebranding: A Stroke of Genius or a Platform's Downfall?

Ian Baer weighs in on Twitter rebrand on Piers Morgan Uncensored

Is the rebranding of Twitter by Elon Musk a stroke of genius, or a death knell for the platform?

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Sep 10, 2024
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Boomers Lead the Charge in Sustainability and Organic Beauty

Sooth study shows Baby Boomers outpace Gen Z in sustainability and online beauty product research

Aug 20, 2024
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Boomers engage in these consumer behaviors

The Sooth study reveals baby boomers prioritize personalized service and environmental values, are less influenced by brands, and use social media for travel inspiration