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Aug 1, 2023
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In the News

Elon Musk's Twitter Rebranding: A Stroke of Genius or a Platform's Downfall?

Ian Baer weighs in on Twitter rebrand on Piers Morgan Uncensored

Is the rebranding of Twitter by Elon Musk a stroke of genius, or a death knell for the platform?

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Nov 22, 2024
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Ian Baer

Decision Fatigue Broke Marketing— Here's How to Fix It

Brands that create emotional connections can excel in the age of impulse buying

Sep 10, 2024
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Boomers Lead the Charge in Sustainability and Organic Beauty

Sooth study shows Baby Boomers outpace Gen Z in sustainability and online beauty product research