Emotional Intelligence

Hot Steaming Cup of Truth
May 16, 2025

Emotional Intelligence

Emotional connection isn’t fluff

Everyone’s talking about emotional connection. Most can’t measure it. Even fewer can predict it. At Sooth®, we built Eli to do both — and fast. Emotional connection isn’t fluff. It’s what drives brand choice, loyalty, and growth. And it’s the one thing your competitors can’t fake.