Identify Your Invisible Competitors
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Hot Steaming Cup of Truth
Hot Steaming Cup of Truth
June 16, 2025
Identify Your Invisible Competitors
Figure out what else your customer is considering — or keep losing them without knowing why.
60% of lost customers go to competitors you’re not even tracking. They didn’t choose your biggest rival — they chose what made sense in the moment, and you weren’t there.Most brands are fighting the wrong fight.
The real threat? Invisible competitors.
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