Pharmaceutical Executive Podcast: Top 5 Podcast Episodes of 2024

Recognized as one of Pharm Exec’s top 5 podcast episodes of 2024, Ian Baer’s conversation dives into how Gen Z is driving major change across the pharmaceutical industry. From redefining brand loyalty to influencing mergers and acquisitions, this generation’s expectations for speed, transparency, and values are rewriting the rules. Baer explains why understanding Gen Z’s emotional and behavioral signals is no longer optional for pharma leaders—it’s essential to staying relevant.

‍