Prediction market traders aren't sports bettors — they're DeFi natives

A new article syndicated from Sooth's ELI Report challenges a widespread assumption in the gaming industry: that prediction market traders are just sports bettors in disguise. Sooth's data shows the opposite — these users share far more DNA with DeFi enthusiasts than with traditional sportsbook customers, arriving via blockchain ecosystems rather than tipster culture. The implication for operators is significant: marketing built around sports narratives, odds boosts, and accumulator insurance will miss the actual audience, who care more about on-chain verifiability, instant liquidity, and yield than match statistics. As Baer emphasizes, data replaces guesswork — and the data says prediction markets belong to the blockchain crowd, not the betting shop regulars.