Rage-Bait Ads Are Risky. So Why Do Brands Keep Making Them?

From denim ads to fast-food missteps, brands keep sparking outrage that trends online, but doesn't translate to results. The real risk isn't the backlash itself; it's making decisions without the voices of cutomers and shareholders. As Ian Baer points out, understanding what customers want or need before a campaign rolls out means brands can weigh the risks clearly instead of gambling on the outcome. Explore why balancing customer emotions with shareholder expectations is the key to smarter marketing decisions