Redefining Predictive Marketing with Sooth’s 93% Advantage

Sooth's founder Ian Baer weighs in on how emotional AI is redefining predictive marketing. Nearly every brand is competing to optimize the same 7% of buyer data, demographics and past transactions. But we’ve shifted focus to analyze the remaining 93%, emotional priorities and practical and situational filters. Clarifying buyer signals that drive behavior reduce waste, enables real time creative tailoring, and improve marketing performance.