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Aug 2, 2023
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In the News

Sooth Founder Ian Baer on Piers Morgan UNCENSORED

Is the rebranding of Twitter by Elon Musk a stroke of genius, or a death knell for the platform?

Ian Baer comments on Musk's acquisition of Twitter, and the possibly of an 'everything' rebrand.

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Nov 22, 2024
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Ian Baer

Decision Fatigue Broke Marketing— Here's How to Fix It

Brands that create emotional connections can excel in the age of impulse buying

Sep 10, 2024
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Boomers Lead the Charge in Sustainability and Organic Beauty

Sooth study shows Baby Boomers outpace Gen Z in sustainability and online beauty product research