Stop Paying for Empty Attention
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Hot Steaming Cup of Truth
Hot Steaming Cup of Truth
September 2, 2025
Stop Paying for Empty Attention
Most brands waste 75% of their influencer budget on creators who don't actually influence.
Big names ≠ Big sales.
Reach ≠ Trust.
The real ROI comes from micro and nano influencers, the ones quietly shaping opinions in smaller, engaged circles. If you want conversions, stop chasing empty attention and start investing in influence that actually moves revenue.
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