The Truth Your Customer Data Isn’t Telling You

Hot Steaming Cup of Truth
April 29, 2025

The Truth Your Customer Data Isn’t Telling You

How to predict consumer behavior the right way

Demographics predict only 10% of consumer behavior, and purchase history just 27%. But here’s the real secret: Success isn’t about more data—it’s about understanding what people truly need before they go looking for it. Do you know what your customers need?