The 84% You're Ignoring: Where Real Customer Conversations Happen

Most of what customers share lives in private spaces, not on public posts or comment threads. These “hidden” channels are where trust is built, buying decisions are made, and loyalty takes root. Yet most marketing strategies focus only on the tiny fraction they can track, missing the chance to influence the conversations that drive real conversions.It’s time to stop overlooking them. Let’s turn “dark social” — or as we call it, Hidden Social — into measurable growth.