Ian Baer and Kurt Donnell discuss the emotional landscape of consumers, Gen Z's unique buying behaviors, and the psyche of marketing
Gen Z are best engaged by financial brands through meaningful storytelling, education, and content that resonates with their experiences rather than conventional advice
Ian Baer discusses advertising strategy with The Bad Pod
Ian Baer joins the BeanCast to discuss the latest in marketing
Ian Baer explains that US companies can't afford to remain silent when it comes to the war in the Middle East
Unlock the emotional needs of consumers with Sooth
Women aged 18-24 are influenced by celebrity figures like Kylie and Kendall Jenner for financial guidance over traditional experts
Ian Baer talks with "If You Market It They Will Come" about the foundation of all successful marketing… audience connection
How the Sooth Method Elevates Marketing Performance
Facing more supply than demand, Airbnb has partnered with celebrities to offer free stays in their homes, though concerns may impact its effectiveness in revitalizing the company
