Dunkin & Sabrina Carpenter’s cheeky ad shows demand for laughs, not lectures
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January 17, 2025
Dunkin & Sabrina Carpenter’s cheeky ad shows demand for laughs, not lectures
Dunkin and Sabrina Carpenter shake things up with a cheeky espresso ad that proves Gen Z still loves a good laugh—with their caffeine
Dunkin’s new “Shake That Ess” campaign starring Sabrina Carpenter blends caffeine and comedy to win over Gen Z. Playing off her hit song “Espresso,” the ad leans into cheeky humor, bright visuals, and cultural references to make a splash. Directed by Dave Meyers and backed by Artists Equity, it’s more than just a coffee promo—it’s a masterclass in how brands can have fun and still go viral.
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