The Forces Redefining Brand Loyalty

In episode #627 of The Agile Brand with Greg Kihlström, Ian Baer, founder of Sooth, delves into the evolving landscape of brand loyalty. He discusses how generational shifts, the rise of social commerce, and fragmented media channels are challenging traditional loyalty strategies. Baer emphasizes the importance of emotional intelligence and data-driven insights in building authentic connections with consumers. He argues that brands must move beyond outdated tactics and adapt to the nuanced expectations of modern audiences to foster genuine loyalty.

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