Why Today’s Marketing Leaders Should Prioritize Emotion Over Data
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Thought Leadership
Thought Leadership
July 25, 2025
Why Today’s Marketing Leaders Should Prioritize Emotion Over Data
Leaders who recognize the shift from an innovation agenda to one driven by emotionally intelligent leadership and decision-making will define the next generation of business success.
Ian Baer explains in Forbes how the model of success has shifted from being innovative to being emotionally intelligent. Understanding and anticipating the emotional needs of employees, customers and shareholders has quietly become a more decisive competitive advantage than operational efficiency ever was. This article dives into how emotion is the solution to todays business challenges, the reasons behind it, and why companies need to make the mindset shift.
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