The New Consumerism: Lessons From the Election

Ian Baer explains how the 2024 election reshaped what today’s shoppers expect from brands. Consumers are now driven by modern patriotism—favoring companies that fuel U.S. growth, source locally, and create jobs. They trust influencers and everyday creators over celebrities, and their buying decisions are powered by emotional alignment, not just product features. The brands winning now are agile, authentic, and plugged into what matters. If you're not adapting, you're not connecting.