The Power of Emotion in B2B Marketing

B2B Brand180 hosts Ian Baer, founder of Sooth, to discuss the powerful role of emotional engagement in B2B marketing. Drawing on his extensive experience with major brands, Ian explains how leveraging emotional drivers can strengthen brand strategies. The conversation also covers the evolving B2B sales journey, highlighting its shift from traditional linear models to more complex, customer-centric approaches. Tune in to discover the deep connections between branding, marketing, and sales in the B2B space.

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