Why Emotional Clarity, Not AI Hype, Will Decide the Future of Marketing

Ian Baer reflects on business examples from Verizon, Target, Dunkin', Walmart and more to understand brand declines and successes. The evidence is clear from category to category that the brands who understand the true motivations of their customers best will continue to outperform those who rely on demographics, transactional data, and their ability to outspend the competition. The companies that act with emotional clarity now won’t just survive. They’ll own the future.

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