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Gen Z Doesn't Buy Things, They Buy Inspiration
Gen Z's search for inspiration, rather than products, demands empathetic marketing, emphasizing that brands must understand this generation's unique emotional landscape to succeed
Ian Baer joins Sarah Panus to discuss everything about Gen Z. Unlike previous generations, Gen Z shops for inspiration rather than products, often in unexpected areas that call for empathetic marketing strategies. As they become America's dominant generation, understanding the emotional nuances in their trends, culture, and tech will be the key for brands to succeed with this demographic.
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