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How is Your Emotional Understanding?
Ian Baer joins the Rethink Marketing Podcast to explore how brands can balance data with emotional relatability, highlighting the evolving role of AI in building customer loyalty
Colin Jeffries and Paul Frodge talk with Ian Baer, who shares his insights on balancing data with emotional relatability in marketing, discusses the impact of data and technology on advertising effectiveness, and explores how brands like Hilton, Lululemon, and T-Mobile successfully build emotional connections to foster brand loyalty, especially as AI continues to evolve.
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