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Ian Baer on CPG Scoop

Ian Baer discusses customer retention in emotional brand connection, the influence of Gen Z on consumer behavior, and the role of AI in consumer need

Ian Baer highlights the significant impact of emotional connection on brand loyalty, noting that customers who feel emotionally attached to a brand tend to remain customers for an extended period, approximately 20 months longer. He underscores the evolving influence of Generation Z in reshaping consumer purchasing behaviors as a major trend that demands attention across industries. Additionally, Baer emphasizes the growing importance of artificial intelligence (AI), suggesting that when utilized effectively by brands, AI can predict consumer needs and detect behavioral patterns, thereby enhancing marketing strategies and customer engagement.